More than 30 years ago, a CASIO engineer won the battle against the laws of nature. He developed a watch that could withstand impact and centrifugal forces and also withstand very high water pressure. Since then, the name G-SHOCK has become a concept for pushing boundaries and charting your own course.
G-SHOCK was developed at a time when watches were still considered fragile instruments. It all started with a young engineer from Casio, who dreamed of "designing a watch that wouldn't break even if you dropped it from a height."
CASIO caused a stir in 1974 with the first digital watches and has had a strong influence on the watch market since the 1980s with the development of the G-SHOCK watch, which is considered to be virtually indestructible. The first G-SHOCK, the DW5000, came onto the market in 1983. What followed was an unprecedented success story, the G-SHOCK models with their edges and corners became the international favorite model of young people.
The shockproof G-SHOCK watches quickly became synonymous with robustness, innovation and multifunctionality. Finally, you no longer had to take your watch off when skateboarding or BMXing. Falls and knocks - no problem for the G-SHOCK. Everyday use, sports or extreme stress during outdoor activities - G-SHOCK watches have been reliable all-rounders for almost 35 years and ideal in every situation. Today, G-SHOCK has earned the privilege of being worn by men who accept no limits.
