Casio G-Shock Welcomes Central Cee as European Ambassador
G-SHOCK, a brand synonymous with ruggedness and style, has announced its new European ambassador: Central Cee. This partnership marks an exciting step for both Casio G-SHOCK and the British rapper, known for his authentic style and global success. Hailing from West London, Central Cee has taken the music scene by storm and is now ready to share his love for G-Sh ock with his European fans.
Central Cee and G-SHOCK: A perfect match
Central Cee and G-SHOCK share a similar story of rise and resilience. Just as Casio G-SHOCK is known for its indestructible watches, Central Cee has risen from an underground artist to a globally recognized star. His hard work and dedication are in line with G-Shock’s core values. Central Cee has been a loyal fan of the brand since childhood, and now, as the face of G-Shock in Europe, he takes his passion to the next level.
“I’m excited to collaborate with G-Shock. I’ve been wearing their watches since I was a kid, so it felt natural. I love the brand and it’s a perfect fit,” said Central Cee.
The campaign: “Built Different”
To celebrate this collaboration, G-Shock is launching a new campaign within the "Built Different" series. This campaign will tell the stories of people and products that embody the unique qualities of G-Shock. The story of Central Cee, who grew from an unknown boy in London to a worldwide hit, will be a key part of this campaign.
In addition, the latest GM-2110 collection will be unveiled on September 26th, featuring a metal octagonal bezel and refined stainless steel bracelet. These stylish yet functional watches are the perfect example of the evolution of G-Shock. Alongside this new collection, some iconic models will also be featured, including Central Cee’s favorite classic, the DW-6900U, and other popular styles such as the GA-2100 and GMW-B5000.
An ambassador for the new generation
With over 7 billion global streams and collaborations with stars like Drake and Lil Baby, Central Cee is a powerful voice for the younger generation. His influence extends beyond music; his unique style is embraced by fans worldwide. This makes him the perfect ambassador for Casio G-Shock, a brand that has been deeply rooted in hip-hop culture for years.
The collaboration between Casio G-Shock and Central Cee highlights the shared values of perseverance, authenticity and style. The campaign will not only run online, but also in physical locations across Europe, giving fans the chance to be part of this unique journey.
