If there's one watch model that really sells like hotcakes, it's the Casio G-Shock!
How come these watches are such a resounding success, even a year after their launch?
1. Style
While the GA-2100 has more of the original G-Shock DNA in its styling than some other recent models like the GA-2000, it’s also an understated style with mainstream appeal. Fans will easily recognize it as a G-Shock, but at the same time, it doesn’t scream “G-Shock” to others. I don’t think connectivity will necessarily be a conscious selling point for most buyers, but the design does give the watch a classic look that feels confident and effortless.
There’s no doubt that the resemblance has garnered the GA-2100 a lot of attention online, giving it more exposure than other recent models. While it’s definitely a distinctive bezel, it’s smaller and less obtrusive than other G-Shock models. This gives the watch a more conservative look while still retaining the signature G-Shock elements of the case and bracelet. The GA-2100’s dial offers a refined style that isn’t too busy and looks both contemporary and timeless. Overall, it just looks classier than other analog-digital G-Shock models in the same price range.
2. Size
The use of the Carbon Core Guard structure makes the GA-2100 the thinnest G-Shock of all current models. The height and width of the watch are considered medium, rather than the large size of most analog G-Shock watches, and the watch is very light and comfortable to wear. The GA-2100 is currently the lightest analog-digital G-Shock model at 51 grams. (It is also one of the lightest G-Shock models overall, behind the Japan-only GW-S5600-1JF and the women's S-series GMD-S6900.) Those with smaller wrists don't have to worry about the watch not fitting properly, or looking too big, which is often a problem with larger G-Shock watches. While the screen is larger than a DW-5600, it carries much the same weight, and I like to think of it as an analog-digital version of the DW-5600, but with a few more features.
3. Price
The GA-2100 is a great looking watch and the reasonable MSRP of €99-€110 is a great value. Whether it’s an everyday wearer or for weekend and recreational use, buying a GA-2100 is within most people’s budget and doesn’t require a huge sacrifice.
4. It's a G-Shock
While the GA-2100 may convert people who might not otherwise purchase a G-Shock, that doesn’t mean those people won’t welcome the features that the G-Shock is known for. Its heavy-duty shock resistance and 200-meter water resistance give it an edge over its competitors, and other useful features include world time, a 1/100-second stopwatch, 24-hour countdown timer, date and weekday displays, and dual LED backlights.
